EYEBROW: NAME YOUR READER IN 3 WORDS

HEADLINE: the exact result they walk away with, in plain words. About 12 words. Not clever, not a question.

SUBHEADLINE: remove the biggest reason they would hesitate. About 10 words.

BUTTON: YES! I WANT (THE OUTCOME)!

EYEBROW: NAME YOUR READER IN 3 WORDS

[SHOWCASE HEADING: name what they are looking at, about 6 words, ending in an exclamation mark!]

[SHOWCASE PARAGRAPH: what this is, and the one thing about it that matters. About 40 words.]

[HEADLINE: name what the six steps get them, ending in a question mark?]

[INTRO: one sentence on what the three steps do together. About 20 words.]

Ingerat Tincidunt

[STEP 1: what they do first and what they have at the end of it. About 18 words.]

Phasellus Nulla

[STEP 2: what they do next and what it removes for them. About 18 words.]

Praesent Gravida

[STEP 3: the last step and the finished thing they are left holding. About 18 words.]

Ingerat Tincidunt

[STEP 4: the last step and the finished thing they are left holding. About 18 words.]

Phasellus Nulla

[STEP 5: the last step and the finished thing they are left holding. About 18 words.]

Praesent Gravida

[STEP 6: the last step and the finished thing they are left holding. About 18 words.]

BUTTON: YES! I WANT (THE OUTCOME)!

EYEBROW: NAME YOUR READER IN 3 WORDS

[HEADING: the question already in their head, ending in a question mark?]

[BENEFIT 1: something they can DO afterwards, not something in the box. About 10 words.]
[BENEFIT 2: the next thing they can do. Start with a verb. About 10 words.]
[BENEFIT 3: the thing they secretly want most. About 10 words.]
[BENEFIT 4: something that saves them time or money. About 10 words.]
[BENEFIT 5: the thing that stops the work feeling scary. About 10 words.]

Time to look forward...

Your life after taking this course...

[AFTER 1: something that is true about their week once this is done. About 10 words.]
[AFTER 1: something that is true about their week once this is done. About 10 words.]
[AFTER 1: something that is true about their week once this is done. About 10 words.]
[AFTER 1: something that is true about their week once this is done. About 10 words.]
[AFTER 1: something that is true about their week once this is done. About 10 words.]

hi there!

I'm [YOUR NAME]

[ABOUT 1: who you are and why you made this thing. First person, plain, not a biography. About 45 words.]

[ABOUT 2: the one reason you are worth listening to on this, then who you built it for. About 40 words.]

BUTTON: YES! I WANT (THE OUTCOME)!

OUR MONEY-BACK GUARANTEE

Try our program for 30 days, risk-free

[GUARANTEE 1: how long they have and what they are free to do in that time. Warm and plain, no legal wording. About 30 words.]

[GUARANTEE 2: how they ask, that they do not have to explain themselves, and how quickly the money comes back. About 30 words.]

[HEADLINE: a lead-in to being straight with them. About 6 words......]

(SUBHEADLINE: the blunt version, in brackets, about 6 words!)

THIS IS NOT FOR YOU IF:

[NOT FOR 1: a real reason someone should not buy this. About 10 words.]
[NOT FOR 1: a real reason someone should not buy this. About 10 words.]
[NOT FOR 1: a real reason someone should not buy this. About 10 words.]
[NOT FOR 1: a real reason someone should not buy this. About 10 words.]
[NOT FOR 1: a real reason someone should not buy this. About 10 words.]

THIS IS FOR YOU IF:

[FOR YOU 1: a situation they will recognise as themselves. About 10 words.]
[FOR YOU 1: a situation they will recognise as themselves. About 10 words.]
[FOR YOU 1: a situation they will recognise as themselves. About 10 words.]
[FOR YOU 1: a situation they will recognise as themselves. About 10 words.]
[FOR YOU 1: a situation they will recognise as themselves. About 10 words.]

[HEADLINE: the outcome restated as a finished thing they own. About 10 words.]

[SUBHEADLINE: what is waiting for them the second they pay. About 15 words.]

[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]

Total Value: $97

Today's Price: $7.99

[CLOSING: one calm line. One payment, instant access, nothing to wait for. About 15 words.]

BUTTON: YES! I WANT (THE OUTCOME)!

[EYEBROW: 3 OR 4 WORDS]

[FAQ HEADING: about 5 words.]

[FAQ INTRO: one line saying these are the things people actually ask. About 18 words.]

[FAQ QUESTION 1: an objection, written as the question they would really type?]