EYEBROW: NAME YOUR READER IN 3 WORDS
HEADLINE: the exact result they walk away with, in plain words. About 12 words. Not clever, not a question.
SUBHEADLINE: remove the biggest reason they would hesitate. About 10 words.
[EYEBROW: WHAT THIS IS, 3 WORDS]
[HEADING: the question already in their head, ending in a question mark?]
[BENEFIT 1: something they can DO afterwards, not something in the box. About 10 words.]
[BENEFIT 2: the next thing they can do. Start with a verb. About 10 words.]
[BENEFIT 3: the thing they secretly want most. About 10 words.]
[BENEFIT 4: something that saves them time or money. About 10 words.]
[BENEFIT 5: the thing that stops the work feeling scary. About 10 words.]
[EYEBROW: THE NAME OF YOUR METHOD, 3 WORDS]
[HEADLINE: name what the three steps get them, ending in a question mark?]
[INTRO: one sentence on what the three steps do together. About 20 words.]
[STEP 1: what they do first and what they have at the end of it. About 18 words.]
[STEP 2: what they do next and what it removes for them. About 18 words.]
[STEP 3: the last step and the finished thing they are left holding. About 18 words.]
[HEADLINE: a lead-in to being straight with them. About 6 words......]
(SUBHEADLINE: the blunt version, in brackets, about 6 words!)
THIS IS NOT FOR YOU IF:
[NOT FOR 1: a real reason someone should not buy this. About 10 words.]
[NOT FOR 1: a real reason someone should not buy this. About 10 words.]
[NOT FOR 1: a real reason someone should not buy this. About 10 words.]
[NOT FOR 1: a real reason someone should not buy this. About 10 words.]
[NOT FOR 1: a real reason someone should not buy this. About 10 words.]
THIS IS FOR YOU IF:
[FOR YOU 1: a situation they will recognise as themselves. About 10 words.]
[FOR YOU 1: a situation they will recognise as themselves. About 10 words.]
[FOR YOU 1: a situation they will recognise as themselves. About 10 words.]
[FOR YOU 1: a situation they will recognise as themselves. About 10 words.]
[FOR YOU 1: a situation they will recognise as themselves. About 10 words.]
WE GOT YOUR BACK
Our 30-Day Money Back Guarantee
[GUARANTEE 1: how long they have and what they are free to do in that time. Warm and plain, no legal wording. About 30 words.]
[GUARANTEE 2: how they ask, that they do not have to explain themselves, and how quickly the money comes back. About 30 words.]
Hi there!
I'm [YOUR NAME]
[ABOUT 1: who you are and why you made this thing. First person, plain, not a biography. About 45 words.]
[ABOUT 2: the one reason you are worth listening to on this, then who you built it for. About 40 words.]
[HEADLINE: the outcome restated as a finished thing they own. About 10 words.]
[SUBHEADLINE: what is waiting for them the second they pay. About 15 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
[YOU GET 1: one thing they receive, named specifically. About 10 words.]
Total Value: $97
Today's Price: $7.99
[CLOSING: one calm line. One payment, instant access, nothing to wait for. About 15 words.]
